Message from the Founder
Curated with love. Designed with heart.
White Fox & Co began when I was pregnant with my first daughter, Sophia, who’s now seven. What started as a small dream has grown alongside my family into something truly special: a space to curate beautiful, timeless pieces for little ones, from the brands you adore to the details that matter.
Both of my girls, Sophia and Rosie, have inspired everything I do. They’re the reason behind the brand, and the heart behind every collection. As they grow, I want White Fox & Co to grow with them, offering pieces that suit every stage of childhood, from babyhood through to big kids.
I’ve always believed in supporting mums in business, both here in New Zealand and internationally, and many of the brands we stock are founded by incredible mothers just like me, creating with love and purpose.
And soon, something very close to my heart will join the family, Billy Mae, our own in-house label. Inspired by sisterhood, soft memories, and thoughtful design, she’s made to mix seamlessly with the brands you already love.
Thank you for being here and for supporting this small, mum-led business. Your love and encouragement mean the world.
With love,
Mel x
Need to Know
Do you offer free shipping?
Yes. We offer free NZ shipping on orders over $120. Standard shipping is $8.99 and rural delivery is $12.99.
How long will my order take to arrive?
Orders are dispatched within 1–3 business days from our HQ in Northland. Delivery is typically 2–5 business days NZ-wide. Rural may take a little longer.
Do you accept returns?
We accept returns on full-priced items within 7 days of delivery for store credit. Sale items, dummies, feeding items, and hygiene products are final sale.
Can I use Afterpay or Laybuy?
Yes. We accept Afterpay, Laybuy, PayPal and all major credit cards.
Where are you based?
We’re based in Kerikeri, New Zealand and ship NZ-wide. All orders are packed with care from our small studio.