About White Fox & Co

Welcome to White Fox & Co, your premier online boutique nestled in the serene Far North of New Zealand. Founded with a heartfelt mission, I'm Mel, a mum of two beautiful girls, Sophia and Rosie. I launched this business in 2013 to pursue my passion for retail while embracing the joys of motherhood at home. My goal was to create a supportive community for fellow mums, blending my love for small businesses and beautiful designs.

I'm incredibly grateful for the loyal customers who have supported us on this journey. At White Fox & Co, we curate a thoughtful selection of children's toys, newborn essentials, décor, and clothing from around the world, all crafted with love by mums like me, ensuring a personal touch in every item.

Beyond being a small business, we are a community of mums supporting mums globally. Every purchase you make helps strengthen this network of empowerment. We are committed to offering ethically sourced products, providing peace of mind with each purchase.

In 2018, our family welcomed Sophia, followed by the arrival of Rosie in 2021. These milestones have deepened our commitment to delivering the best for our children and yours. Each product in our collection is handpicked with the same care and love I give to my own family.

Explore our range and experience the joy of White Fox & Co.

With love, Mel, Sophia, & Rosie x