Welcome to White Fox & Co a New Zealand based online store.  I pride myself on bringing you the latest and best kid’s toys, new born essentials, décor and kids clothing from around the world for your shopping enjoyment.  When you purchase from White Fox & Co you’re not only supporting a small business, you are supporting other mums in business from around the world.  All items stocked on our virtual shelves are either designed or made by mums.

I pride myself on providing you items that are ethical.

White Fox & Co was born in 2014 due to a gap in the market for the baby and kids sector.   
In 2015 I was fortunate enough to purchase White Fox & Co.  My background for over 15 years was retail across Australia and New Zealand.

In 2018 we welcomed our little girl into the world (Sophia) White Fox & Co has now become a full time commitment and has given me the opportunity to be with Sophia full time.  

The items you see stocked on our virtual shelves are items I would personally purchase for my own child.  I hope you love them as much as we do.

Love Mel & Sophia xo