Welcome to White Fox & Co, a heartfelt online store based in New Zealand. Here, we take pride in offering you the latest and finest in kids' toys, newborn essentials, decor, and children's clothing from across the globe. What makes your shopping experience with us truly special is that, by choosing White Fox & Co, you're not just supporting a small business – you're also championing other moms in business worldwide. Every item you'll find on our virtual shelves has been either designed or crafted by moms, adding a personal touch to each one.

Our commitment to you goes beyond the products we offer. We're dedicated to providing you with ethically sourced items, ensuring that you can shop with a clear conscience. 

White Fox & Co was born in 2013 out of a desire to fill a gap in the baby and kids' market. In 2015, I had the privilege of taking over White Fox & Co. With over 15 years of experience in the retail industry across Australia and New Zealand, I bring a wealth of knowledge to curate our offerings.

In 2018, my most precious creation arrived – our little girl, Sophia. This milestone transformed White Fox & Co into a full-time endeavor, allowing me to spend more precious moments with her.

In 2021, we welcomed Sophia's little sister, Rosie, into our lives. With the addition of Rosie, our family's joy has grown, and our commitment to providing the best for our children and yours remains stronger than ever.

Every item you see in our collection is something I would personally choose for my own child. I hope that you'll find the same joy and love in them as my family and I do.

With love and gratitude, Mel, Sophia + Rosie