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Ali started Babu in 2002 after not being able to find the right type of baby bedding she wanted for her son, Jack - nicknamed 'Babu'. With a background in wound-care nursing, Ali is a stickler for what can and can’t touch a baby’s skin.
Ali pays attention to the small stuff, making sure her products stand the test of time. Longstanding quality is very important to her, so you can feel confident storing your Babu goodies away for your next children, friends, and family- that is, if they haven’t been kept as precious keepsakes.
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